创新管理与新产品开发

Select, develop, and evaluate new products and services     and set pricing to maximize profitability.

创业管理(计划）

It will enable students to explore an idea and turn it     into a business opportunity and then into a business plan for operations.
                        A practice oriented learning experience in which teams work independently,     with guidance from instructors and entrepreneur mentors, to identify and     develop new businesses.
                        Addresses the practical aspects of developing business plans and venture     start-up planning. The focus of this course is on gaining new venture     creation and management experience. Students will learn various theories     and tools for creating a new venture from lectures and case studies.     Through a state-of-art business simulator

创业组织与领导

The course syllabus will cover key aspects of growth     management including: leadership, motivation and human capital management.
                        To understand vital organizational behaviors necessary to grow a venture
                        Acquire skills to motivate different stakeholders to work together more     effectively and efficiently in a rapidly changing business landscape.
                        Examine ways that allow entrepreneurs to unleash the potential of people in     their organization

创业营销

pre-venture marketing-which can be a costly and fatal     mistake. This is not a general marketing management course. It combines     sophisticated marketing approaches with practical guidance on how to apply     them in entrepreneurial situations.

商业模式创新

To develop insights into the strategic, human capital,     and financial aspects in a new and ongoing venture.

创业（风险）投资

This course also covers high-risk finance from the     entrepreneurial and venture capital perspectives. It addresses a variety of     topics including financial valuation, various sources of funds, structures     and legal issues in arranging financing, private and public venture capital     markets, and preparation for and execution of an initial public securities     offering.
                        Students are able to place accounting as a source of essential financial     information to be tapped by managers and investors for decision making by     understanding the use of accounting and financial information when     conducting global businesses, and formulating the operating and financial     management strategy of companies